TeepTrak CEO François Coulloudon on Planète Ingénieur: reindustrialisation, hard truths, and why measuring comes first

“Either we reindustrialise now, with sacrifices. Or we wait, and we hit the wall.”

François Coulloudon, CEO of TeepTrak, sat down with Simon on Planète Ingénieur — France’s leading engineering podcast (57,000 YouTube subscribers, 100+ tech executives interviewed). A no-filter conversation about what reindustrialisation actually demands, seen from a decade inside factories on both sides of the world.

The episode is in French — but the industrial reality François describes is global.

Three generations, three sacrifices

François’s diagnosis is blunt. Reindustrialisation has become a political slogan across Europe — everyone talks about it, nobody names the price. He identifies three generations that need to step up:

Retirees — whose pension burden weighs unsustainably on the working population. Today’s workforce — whose standard of living is incompatible with actual production output. The next generation — entering a harsh, demanding world where society will be reformed under pressure.

This is not campaign rhetoric. It is the view of a CEO who has walked factory floors in China, the US, and France for ten years. Who sees the gap between Chinese execution speed and European administrative inertia up close, every week.

Why this matters beyond France

The manufacturing leaders who watch Planète Ingénieur are not policymakers. They are plant directors, production managers, and CIOs who run lines, track OEE, and fight daily for percentage points of efficiency. For them, reindustrialisation is not a concept — it is the question of whether their site will still exist in five years.

François brings a concrete answer that cuts through politics: the first step of reindustrialisation is knowing where you stand. Measuring. Not with PowerPoints or consultants, but with real-time data, machine by machine, line by line.

This resonates far beyond France. Whether you run a plant in the UK, Germany, the US, or Southeast Asia, the question is the same: do you actually know your OEE? Not the number in last month’s report — the real number, right now, on every line?

What TeepTrak does about it

TeepTrak does not solve the reindustrialisation crisis single-handedly. But TeepTrak solves the first step — the one most factories still have not taken: measuring OEE on every machine, in real time, without an 18-month IT project.

450+ factories across 30 countries. Edge sensors installed in 48 hours. No PLC access required. No IT capex budget. The operator sees OEE from the first shift. The plant manager gets a Pareto of downtime causes the next morning.

That is what François argues in the episode: stop talking about reindustrialisation in the abstract, and start by measuring what you actually produce.

Start by measuring — book a TeepTrak demo

About Planète Ingénieur

Planète Ingénieur is Simon’s podcast for engineers and industrial tech leaders. 57,000 YouTube subscribers, 100+ executives interviewed. The episode with François Coulloudon is part of their series on Europe vs. industrial China.

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