TEEPTRAK reaffirms its values with a new visual identity

After recently raising €3 million from EDF via its Corporate Venture EDF Pulse Croissance and its historic investor XAnge (Siparex Group), TeepTrak has set itself the task of strengthening its presence in France and opening offices abroad. This new visual identity will enable it to reaffirm its values and DNA in order to meet its new ambitions.

A stronger, more modern identity

Firmly focused on its targets and markets, TEEPTRAK wants to stand out from its competitors in a sector that is highly standardised in terms of branding and brand discourse. This is an important milestone for TeepTrak,’ says Vincent Gagliardi, the start-up’s Marketing Director. ’After reflecting on the brand platform, we opted for an identity that incorporates more digital elements without losing its solidity, with a more powerful sign capable of encouraging memorisation and appropriation.

The old graphic charter had not been redesigned since the launch in 2014 and suffered from a lack of legibility and irregular architecture. Thanks to this rebranding, TeepTrak’s new identity perfectly reflects its DNA and what has driven the start-up since its inception: offering a simple, robust product that makes industrial performance monitoring accessible to everyone.

Solutions for international markets

TeepTrak plans to open offices in Germany, Italy and North America, and a second in China, where it has been based since 2018. The new identity is designed to reflect its new ambitions.

‘Today, TEEPTRAK has more than 150 customer plants on 4 continents, and is deployed in numerous SMEs and ETIs as well as with major industrial players. We needed to give more maturity to our message and adopt a brand territory more in line with our international ambitions,’ adds Vincent Gagliardi.

The graphic universe has been rethought and standardised to take into account the cultural specificities of each of the countries in which TEEPTRAK wishes to establish itself. This has also resulted in the adoption of a new baseline ‘Connect to your industrial potential’, a new website and a completely redesigned logo.